Tourism challenges for Sonora


Due to its natural wealth, Sonora has maintained some tourist activities. Their challenges are: more infrastructure and connectivity needed.

Faced with the next change of government in Sonora, the tourist community of the entity assures that the main challenges to be solved are: promotion, the lack of tourist infrastructure, connectivity, and security.

Julio Rascón, president of the Sonoran Association of Tour Operators, Guides and Tourist Hosts said that they will soon meet with two of the strongest candidates for the state governorship to expose these needs to them.

“To improve connectivity we require more domestic and international flights, we have few flights from the United States to Sonora, ” said Julio Rascón.

Much more with this situation of the pandemic, several flights have been closed and they do not know until when they are 100 percent.

Regarding infrastructure, Julio Rascón said that better roads are required for tourists to travel safely to the beaches.

In addition to new hotels, new tourism products, tourist yachts and investment in rural communities.

In Sonora only nature trips

Since July, the state of Sonora has been at an epidemiological orange traffic light.

But since it is considered an emerging destination because it has many natural outdoor destinations, tour operators have been able to work.

So they have organized, under strict protocols, outings to the beaches, the desert, the mountains to the rivers and places of nature.

In Sonora there are no crowds – Julio Rascón emphasized – only in high seasons such as Easter and summer.

In addition to this condition, it was one of the first states to obtain loans for the tourism sector for up to 50 thousand pesos.

A support that has helped them to resist and preserve the 250 jobs generated by the 65 companies that make up the association in the state.

According to Julio Rascón, they are already negotiating an agreement with the government to start a second stage of loans.

In order to sustain the economy of the tour operators, who, much to their regret, have not been reactivated 100 percent.

Since from July to December 2020 they only operated between 40 to 50 percent of their activity.


The Sonora Post