This afternoon’s event will take place live from the Expogan facilities and will include a press conference for local media outlets interested in learning firsthand about the details of the 2026 tour.
So far, the only artist unofficially announced is Grupo Firme, who leaked their performance for Saturday, May 9th, as part of their “La Última Peda Tour,” generating massive excitement among fans of regional Mexican music.
This year’s event is once again being organized by DLG Producciones, the company that has successfully managed previous editions and promises a lineup of artists that will break the attendance records set in 2024 and 2025. In addition to regional Mexican music, the lineup is expected to include a variety of genres to attract audiences of all ages, maintaining its tradition as the largest cultural and entertainment event in Northwest Mexico.
Although the exact start dates of the fair will be formally confirmed during today’s broadcast, historical records and news reports suggest the festivities will take place between April and May.
Some sources indicate that activities could begin as early as April 23, including not only musical performances at the Palenque (cockfighting arena), but also livestock exhibitions, rodeos, and family attractions that characterize this annual celebration.
For those who wish to be among the first to purchase tickets, it is recommended to follow DLG Producciones and Expogan Sonora on social media immediately after the announcement, as they typically provide information on presale dates and prices for different sections of the venue.
The broadcast can be followed on ExpoGan’s official Facebook and Instagram accounts, marking the official start of the journey to the region’s most important livestock fair.
Source: msn
